Digital production and distribution

• the digital revolution is far more significant tat the invention of writing or even printing - Douglas Engelbert
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• we shape our tools, and then our tools shape us - Marshall McLuhan
• McLuhan believed that to fully grasp the impact of a new technology, one must examine figure (medium) and grounding (context) together, since neither is completely intelligible without the other. we must study media in their historical context in relation to the ones which preceded them
• where we are today will not be the end point, theres an acceleration in the way were developing new technologies which will have a fundamental impact on all of society.
• relationship between the medium and the message - we must consider 4 qualities, what does it improve, what does it retrieve, what happens when its pushed to its limits, what has it made obsolete
• 1990- globalisation of digital production, first affordable apple mac, it enhanced productivity it allowed for ultimate editability and allowed you to make mistakes and delete them. the mac brought back individual creativity and the creation of personal fonts. 
• were creating a digital aesthetic which has grown out of this use of technology and production
• nostalgia v innovation
  
  
• this idea of a digital aesthetic starts to influence the way developers create new products
• the technology we create starts to have an impact on how we imagine the world to be and how we imagine the world to be effects the new technology we create 
• digital culture is about our relationships with technology and how we engage with it
• how does technology start to define us as human? 
• starting to think about the relationships between military and technology, this idea of the hacker cyber crimes
• the analogue aesthetic - a nostalgic experience, away from the digital and back to the analogue
• how  has the digital age shaped communication management? distribution, technology going mobile and how information is being communicated
• access to broadband is a basic human right